One hour. Over 6,000 Facebook “Likes”. Matchbox creates the Energizer® Advanced Lithium Giveaway

by Amanda Miller

Energizer® Advanced Lithium Giveaway

As part of our ongoing partnership with the Energizer® Facebook campaign, Matchbox Design Group teamed with Blick & Staff Communications and Wildfire Interactive to develop an Energizer® Advanced Lithium battery giveaway.  The campaign goal was to engage users within Facebook to become fans of the Energizer® page.  Within one hour of annoucing the giveaway via a wall post over 6,000 Facebook user “Liked” the Energizer® page. Breaking down the giveaway…

Breaking Down the Giveaway

PAGE 1 Facebook users arrive to a branded message about the giveaway. They click “sign up now” to enter to win a free 2-pack of Energizer® Advanced Lithium batteries. Energizer® Advanced Lithium Giveaway (Landing Page)
PAGE 2 Facebook Users “Like” the Energizer® Facebook page, fill out the entry form, read the official rules, and click “submit” to see if they win.

Energizer® Advanced Lithium Giveaway (Entry Form)


PAGE 3 After verifying the users information they are congratulated on winning, encouraged to share that they won via their wall, and asked to visit the Energizer® website to find out more about the Energizer® Advanced Lithium batteries. 

Energizer® Advanced Lithium Giveaway (Thankyou Page)


PAGE 4 After 5000 Facebook users enter to win a branded message stating that the giveaway has ended displays.

Energizer® Advanced Lithium Giveaway (The giveaway has ended message)


This is a continuing campaign for Energizer® PowerSource, custom tabs Matchbox developed in May 2010 for Energizer® to highlight energy solutions for personal tech & exclusive coupons & deals + the latest in product and tech news. To check out the Energizer® Facebook campaign in action visit www.facebook.com/energizer.



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