A Refreshing Look / Content
Color. Easy College Meals changes not only its recipes but also its color scheme to match the current season. Color is a very simple update to make which surprisingly makes a huge difference to the look of a website. Simple color suggestions such as bright greens to suggest a spring picnic, creamy oranges and reds to mimic the fall leaves and pumpkins, and icy blues to suggest the cold weather mimic the current weather outside which makes the website seem current.
- Easy College Meals (Spring/Summer Theme)
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- Easy College Meals (Fall Theme)
- Easy College Meals (Holiday Theme)
Easy College Meals (Winter Theme)
Content. The color of the website maintains a current look, but the content must also follow suit. Pictured below, Easy College Meals showcases recipes for each meal of the day by utilizing YooSlider.
YooSlider is a good feature to implement because updates are made by simply replacing articles. This is successful by giving the visitor recipes they can access quickly.
YooSlider
Not only does Easy College Meals promote seasonal recipes, but they also change them out regularly to keep the page feeling fresh. YooSlider offers several styles to choose from, is SEO friendly, and can be implemented on any Joomla! website.
Utilizing Social Networking Sites
Most of Easy College Meals’ success comes from promoting via social networking sites. Recipes are promoted on Facebook and Twitter. This approach reaches the target audience in an environment they find most comfortable and at an ideal time. The recipes post around eleven-thirty and four-thirty central time. These are peak times of activity and right before meal time.
Easy College Meals Facebook Fan Page
The recipe featured for that day is promoted on Easy College Meals’ Facebook fan wall. This post will show up on the fans Live/New Feed.
Easy College Meals Facebook Fan Page
There is a Photo Album for each meal so the target can view multiple options for that particular meal and then retrieve the desired recipe from Easy College Meals.
Easy College Meals @Chefsays Twitter Page
Recipes are also promoted on Twitter. A splash of the recipes’ description is posted on Easy College Meals’ Twitter page @chefsays
In Summary, Easy College Meals has gained success by implementing a solid layout with features that are easy to update, and by finding an appropriate media to facilitate promotions.
Tips to Utilizing These Techniques with Your Brand
- Implement a layout that is easy to update.
- Analyzing your target market and finding an appropriate promotional niche.
- Continually make updates to the website’s content AND theme.
- Leverage free social media resources.