Matchbox launched the new Stephenson Electric Co. website.
Stephenson Electric owner Santo Albright first came to us in order to resolve existing domain issues however the relationship quickly expanded into search engine marketing as well as building a new website.
The design is based on a customized a preexisting design with the Joomla content management system and added in a few custom components. A new, search engine friendly image rotator feature with live text is visible front and center on the homepage showcasing some of the client’s core services. Stephenson Electric currently has a commercial through yellowpages.com which we’ve set to opens in light box so that users never have to leave the site. An interactive Google map is integrated into the contact page along with lead capturing contact forms and a request a bid page.
Because of the personal nature of the business Mr. Albright takes great personal pride and keeps all of the letters and emails he has received over the years from satisfied clients. As a result he asked that we showcase these on his site on the best way possible, our solution was to incorporate a custom flip book component allowing us to maintain a visually appealing, easy to navigate site.
Click more for the rest of the article!
Notes from the Designer:
Promotional Content
Situation: The clients previous website had great promotional copy but lacked in its’ graphic delivery.
Execution: We took the same content an created custom type treatments that pop out as promotional elements.
Highlighting Services
Situation: The clients previous website listed out its main services but it didn’t stand out.
Execution: We developed a rotating carousel that focused not only on the service, but also why it is important to the target audience.
Showcasing Customer Testimonials
Situation: Stephenson Electric was exceptionally proud of their customer testimonials and wished to showcase them online.
Execution: Using a scanner and a flipbook component we showcased all twenty-two on their website. To maintain SEO, the text was also manually added under the component.
Visualizing Stephenson Electric Co’s Locations
Situation: Stephenson Electric previously had their locations and contact information in text form.
Execution: Using Google Maps, we provided a visual of each Stephenson Electric Co. location and contact information.
Check the Stephenson Electric Co. website out for yourself and let us know what you think!