EnergizerEnergizer is a world leader in battery technology. With the twenty year anniversary of the bunny fast approaching Energizer comissioned Matchbox to increase brand awareness through a social networking campaign. Because the Energizer Bunny has played an important role in reaching the target market a presence was created on Facebook. Product promotions, quizzes, and polls encouraged interactivity on the bunnys’ fan page as well as directing fraffic to the Energizer website. Energizers’ relationship with Susan G. Komen For The Cure prompted the development of a dynamic flash environment acting as a hub for the 3-Day races. It features fan photos and links to upcomming races.
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