Telugo

Matchbox was given the challenge of introducing Telugo as a brilliant online application that lets you reap the rewards of shopping through consolidation. Telugo is a bold, spontaneous brand that evolves and changes, just like the marketplace. Organic letterforms were used for the logo to symbolize the ever-evolving traits of the marketplace. The Telugo “u” represents the bond between consumer and retailer. The “u” always stand out. Within the five page microsite for Telugo, Arial was chosen to bring a feeling of dependability while Sho was chosen to bring about the feeling of originality that comes with using web font.

Telugo Website: http://telugo.com/