At Matchbox we have been working to put together more information about search engine optimization and online marketing.  Our first foray into SEO, particularly link building and on-page content creation, is now approaching two years old.  The client we are highlighting has a niche product and is using a fairly limited CMS in terms of being able to control everything we would like.  This limited our ability to really nail on-page SEO and I’ll be the first to admit that with this site we had to do things a little different, but that’s how SEO works.  It’s a process. Even though our work on this site was done more than a year and a half ago, the impact is still lasting.

Check it out after the break. Continue reading →