Energizer® Power Source Branding
Matchbox was given the opportunity to create a logo for the new Energizer® campaign, PowerSource. Inspiration came from what drives humans, or sources our energy. The power within to participate in our hobbies is our PowerSource. We created a loading bar for the “o” in “source” to symbolize this power and utilized an italic typeface to reinforce the constant movement of an individual down the road of life.


