power-source-energizer-logo-branding

Energizer® Power Source Branding

May 17, 2010 by Amanda Miller

Matchbox was given the opportunity to create a logo for the new Energizer® campaign, PowerSource. Inspiration came from what drives humans, or sources our energy. The power within to participate in our hobbies is our PowerSource. We created a loading bar for the “o” in “source” to symbolize this power and utilized an italic typeface to reinforce the constant movement of an individual down the road of life.

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