As part of our ongoing partnership with the Energizer® Facebook campaign, Matchbox Design Group teamed with Blick & Staff Communications to develop a custom Facebook Tab and Application for the Change Your Clock Change Your Battery® program. The campaign goal was to engage users within Facebook to like the Energizer® Bunny Facebook Page and interact with the campaign by Pledging, Sharing and Planning to help the battery donation.

Breaking Down the Campaign
Facebook users arrive to a branded message about the campaign. From this CYCCYB tab they can enter the Application landing page or may directly “Plan” (launch the floor plan builder), “Share” (share the message on Facebook and Twitter) and “Pledge” (sign up for the Facebook event to change their clock and smoke detector batteries on November 7.) The users are informed from each of the three actions a set number of batteries are donated – 5 for plan, 3 for share and 1 for pledge.

Energizer® Change Your Clock Change Your Battery TM campaign (Tab)

APPLICATION Once Facebook users launch (prompting the user to “like” the Energizer® Bunny page if they have not already) the Application, they see more of a in-depth look into the contents and are able to further interact with the campaign. From the Application they may Plan, Share and Pledge and also may learn more about the campaign, get safety materials, volunteer, read about firefighting heroes and enter to win. A real-time Battery Donation Meter charts the progress of the campaign.

Energizer® Change Your Clock Change Your BatteryTM campaign (Application)

Image Rotator An exciting feature of the Application is the “Image Rotator” – a design element created by Matchbox Design Group as a way to reinforce the campaign message and add visual communicate the aspects of the campaign within the Facebook Application. Each rotator also directly links to actions in the application, such as the RSVP to event.

Below are the 6 image rotators, featuring messages relevant to portions of the campaign – with corresponding imagery.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Application, Image Rotator)

Results in Facebook The most simple action is for the Facebook user to “share” the message and a post will be added to their Facebook wall or Twitter feed and 1 battery will be donated. Once Facebook users RSVP to the event / pledge to change their smoke alarm batteries on November 7, they RSVP to a Facebook event and three batteries are donated.

Pop-Up Information Pages From the top navigation, Facebook users can select an item and up pops a page, lightboxing over the Application, that gives them more detailed information about the particular menu item. Below are the pop-up pages,  including About the Campaign, Information Station, Volunteer, Celebrating Heroes and Enter to Win.

About the Campaign tells more about the history of the Change Your Clock Change Your Battery program and contains the PSA. The Information Station contains safety materials -such as a Safety Checklist – that may be downloaded by the Facebook user. Users may key in their zip code in the Volunteer pop-up to find a local firehouse nearby to volunteer with non-fire-related tasks. In the Celebrating Heroes pop-up, users can read more about two honored firefighters.

Energizer® Change Your Clock Change Your BatteryTM campaign (Application, Pop-Up Pages)

Sweepstakes Who doesn’t love sweepstakes? Facebook users can “Enter to Win” two combination smoke alarm/carbon monoxide detectors.

Energizer® Change Your Clock Change Your BatteryTM campaign (Sweepstakes Form)

Home Escape Plan Builder From the Application, Facebook users can launch the Family Home Escape Plan Builder. Users can draw their family’s home escape plan in the custom builder and can utilize the plan to practice a safe escape from their home in the event of an emergency. Energizer will donate five batteries for each escape plan built.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Application, Launch Home Escape Plan)

Home Escape Plan Builder – Getting Started Once the Facebook user launches the Home Escape Plan Builder, they are greeted with an overview of the application – a Let’s Get Started page that illustrates the steps of the builder.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Home Escape Plan Application, Start)

Home Escape Planner Builder – Step 1 Facebook users choose how many floors they have in their home – each plan starts with a ground floor and upper or lower floors may be added. The user then chooses the general shape of their home or they may select a blank template.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Home Escape Plan Application, Start)

Home Escape Planner Builder – Step 2 Once the user has chosen the framework for their home, the fun begins! The ground floor preloads, but the other levels may be selected from the drop down menu. Users are advised of the “Tool Tip” function – if they roll their mouse over a tool they can see how to use it. The fun begins with drawing the interior walls using the Pencil tool. Users may correct mistakes by using the Eraser tool.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Home Escape Plan Application)

Home Escape Planner Builder – Step 3 The Facebook user can then easily insert doors, fire safety equipment, fixtures, furniture, stairs and windows items by selecting from the drop down menu. They can choose as few or as many items as they would like. Once this step is completed, users can use the Route tool to map their escape route out of their home. Alternate routes may also be created.

Energizer® Change Your Clock Change Your BatteryTM campaign
(Home Escape Plan Application)

Home Escape Planner Builder – Step 4 The Facebook user can print, save and share the news! They are advised to print and practice the plan and place it in a place everyone in the family can reference. The plan may also be saved to the user’s computer. The user can also share and a post will be added to their wall with  link to the escape plan builder. The first action of finalizing the builder triggers the donation of five batteries.

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Energizer® Change Your Clock Change Your BatteryTM campaign
(Home Escape Plan Application)